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Wall Street Journal Media & Marketing

  • Chrysler Dealers Take Aim at Clint Eastwood Ad

    Turns out Chrysler dealers don't like this "halftime in America" stuff, and are quite miffed about the car maker's controversial Super Bowl ad featuring Clint Eastwood. Jeff Bennett has details on The News Hub. Photo: Reuters


  • What's Hot and Not in Celebrity Magazine Covers

    For celebrity magazines, this is the week of reckoning when circulation figures reveal which celebrities and story lines attracted the most readers on newsstands-and who bombed. Russell Adams has details on Lunch Break.


  • Will Verizon, Redbox Speed Up Movie Releases?

    The wireless carrier's foray into the DVD and streaming rental business could put pressure on Netflix, analysts say. Jeremy Olshan reports on digits. Photo: Getty Images.


  • Super Bowl Halftime Gesture Prompts Apology

    British singer M.I.A.'s bird-flipping Super Bowl halftime performance prompted finger-pointing Monday and problems for NBC, which faces a potential multimillion dollar fine for the gesture. Amy Schatz has details on The News Hub. Photo: Getty Images


  • Social Media Eats Up Super Bowl Ads

    Which Super Bowl ad scored the biggest hit with the social media crowd? Emily Steel joins digits to discuss.


  • 'The Expats' Novel's Splashy Digital Push

    A coming mystery novel, "The Expats" by Chris Pavone, is likely to highlight a digital shift under way in the book market, Jeffrey Trachtenberg reports on digits.


  • Super Bowl Best and Worst Engaging Ads

    TiVo's Tara Maitra on Lunch Break discusses her company's second-by-second, audience measurement of Super Bowl commericals, including which ones ranked as the game's advertising winners and losers.


  • Auto-Industry Ads Score at the Super Bowl

    For the second year in a row, the Chrysler won over audiences during Super Bowl XLVI with an emotional commercial and ads for Volkswagen, Acura and Chevy also took top honors, according to ad pros. Suzanne Vranica has details on Lunch Break.


  • Samsung: 'Thing Called Love' Ad

    Watch Samsung's "Thing Called Love' Super Bowl XLVI Ad.


  • Budweiser: 'Rescue Dog' Ad

    Watch Budweiser's "Rescue Dog" Super Bowl XLVI Ad.


 

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Harvard Business Resources

  • BP: Victim of Its Own Good Marketing

    A few years ago I met Jose Gabrielli, the CEO of the Brazilian energy giant Petrobras, to talk about an article we were developing for HBR. Dressed in a dark suit and tie, I entered his office on a top floor of the company's monolithic building in downtown Rio to set up for our interview. Then in walks the man, the head of $100 billion multinational, wearing blue...

  • Does Leadership Change in a Web 2.0 World?

    (Editor's note: This post is part of a six-week blog series on how leadership might look in the future. The conversations generated by these posts will help shape the agenda of a symposium on the topic in June 2010, hosted by HBS's Nitin Nohria, Rakesh Khurana, and Scott Snook.) I recently heard a retired general, a veteran of the Vietnam conflict, quoted as saying the only way he...

  • Coping with Social Media

    Featured Guest: Alexandra Samuel, director of the Social + Interactive Media Centre at Emily Carr University and the cofounder of Social Signal....

  • The Power of Word-of-Mouth in China

    You just can't stop the word from spreading in China — as McDonald's recently discovered. In March, the American fast food chain invited people who had discount coupons on chicken wings from any restaurant in China — including rivals like KFC — to use them to buy McSpicy Wings at a discount. Building on the buzz, McDonald's promised that if one million people in China were to pledge...

  • Why Social Sharing Is Bigger than Facebook and Twitter

    The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter. But if you take a closer look, this is part of a more macro trend that transcends two social platforms--despite their emerging dominance. That macro trend is ubiquitous sharing: What are you doing? Where are you doing...

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